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  • Writer's pictureTorie Stearns

Why The Re-Brand...

Over the course of the last several months, we have noticed a trend that has helped us to understand where we believe we can best serve our clients.

Change. Transition. Evolution. Growth. We realized that so many of our clients were going through a period of change. Whether it’s a recent college grad navigating life in the real world, a career-changer re-establishing herself in a new role, a new home-owner juggling renovations, or a bride-to-be planning her dream wedding—we have come to understand that we thrive in helping women build sustainable wellness practices to ground themselves during these times of change.

We understand that life comes at you fast. So we have made it our goal to be your go-to gals to keep wellness simple, effective, and fun during periods of intense changes. Speaking of changes, there are a few that we have made to make your experience even better...

1. Instagram Changes

First, we’ve made (and will continue to make) our Instagram an easy tool for you to use to start making small lifestyle changes. Need a quick workout? Head to the Workouts Highlight to choose from a variety of easy-to-follow workouts to do on your own. Not sure what to make for breakfast? Head to the Good Food Highlight to check out some of our favorite recipes (there’s even a Highlight dedicated solely to Smoothies!). Have questions about gut health? The Gut Health Highlight outlines and simplifies tons of information to help you heal and fuel your gut from the inside out. Sooo much more to find @sparkwellnessco!

2. Client Focus

Second, you may start to notice a ton of content geared toward brides. We know a LOT of brides-to-be, including Meredith! From personal experience, we understand that planning a wedding is STRESSFUL, especially during COVID times (will 2020 brides finally get to be 2021 brides??). On top of all of that, so many women feel pressure to look their best on their big day. We are here to remind you that crash dieting and over-exercising is not sustainable or helpful in the long run! Our goal as your Health + Fitness coaches is this: Let’s create healthy, lasting habits that will set you up for success on your wedding day and beyond! Of course, you don’t have to be a bride to work with us, but we have thrived serving our brides-to-be during their transitional moments, and want to be there for as many as we can!

3. New Logo

Lastly, have you seen our new logo?! Smack dab in the middle of “SPARK” we display a symbol that is especially meaningful to us that happens (oh so very perfectly) to represent exactly who we are as a business. We got these tattoos during our senior year of college, which is a notable period of change in many young adults’ lives. The tattoo, which is a symbol for the word transition, was chosen to serve as a reminder that while there are always going to be periods of change in life, it’s important to stay grounded and be open to every change. Change is going to come - do what you can to stay balanced so that every change, no matter how big or how small, can be turned into a positive. We felt this applied perfectly to the clients we have been seeing and realized that the best way to stay grounded during periods of transition is through the wellness practices that we have come to know and love, and will hopefully continue to impress upon our clients, new and old!

Let us know what you think about our *changes*. Like you, we are constantly evolving to best serve our incredible community of women!

Keep Sparkling,

XO Torie + Meredith

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